The WBCA Pink Zone® initiative is a global, unified effort for the Women's Basketball Coaches Association's (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.
The WBCA began the WBCA Pink Zone™, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. The Pink Zone™ effort has made enormous progress since the 120 participating schools in the initial year of 2007. In 2009, 1,600 schools participated, with 56 of the schools breaking their attendance record at their event. Over $1.3 million was raised for the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation.
Springfield College plans to raise breast cancer awareness in the following ways – the first 100 fans at Saturday's game will be presented pink ribbons as they enter; the Springfield College women’s basketball team will be wearing pink T-shirts during warm-ups; the women’s game program will be pink; and the LIVE STATS internet service, available on the Springfield College athletics home page, will be featured mainly in pink. Springfield College is requesting fans wear pink apparel to this contest.